Report Overview

The global air purifier market size was valued at USD 10.67 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 10.0% from 2021 to 2028. The market is expected to be driven by rising airborne diseases and increasing pollution levels in urban areas. Moreover, growing health consciousness, improving standards of living, and rising disposable income are expected to fuel the market growth. The rising adoption of air pollution control equipment, especially in developing regions across the globe, is anticipated to drive the market over the forecast period. The rising awareness regarding a healthy lifestyle, especially among the urban youth, is expected to significantly contribute to the market growth.

U.S. air purifiers market size, by technology, 2017 - 2028 (USD Billion)

The rising prevalence of airborne diseases, coupled with the increasing air pollution levels in the U.S., is anticipated to positively influence the market growth over the forecast period. The HEPA technology segment is expected to dominate the U.S. market over the forecast period as it is the most effective technology for trapping harmful airborne particles.

Several governments are focusing on regulating air pollution by introducing several stringent regulations and standards for indoor air quality, which is projected to drive the industry over the forecast period. Additionally, numerous air pollution control campaigns undertaken worldwide by governments and NGOs are expected to boost market growth over the forecast period.

The governments of various countries have introduced lockdown measures to contain the spread of COVID-19. Thus, stay-at-home and work-from-home norms have further intensified the demand for air purifiers. Furthermore, there is a significant demand for air purifiers from hospitals, universities, and government agencies as consumers are exploring ways to avoid the spread of coronavirus.

Several factors such as changing lifestyle preferences, deteriorating indoor air quality, rising health concerns, and increasing awareness among consumers about the benefits associated with air purifiers are likely to drive the market over the coming years. However, the high cost of adoption and maintenance of air purifiers is expected to limit their adoption.

Technology Insights

HEPA led the market and accounted for a 39.9% share of the global revenue in 2020. HEPA filters are highly efficient in trapping airborne particles, including pollen, dust, smoke, and bio-contaminants. The high quality and reliability of HEPA filters to remove airborne particles are likely to spur product penetration in the global market.

Activated carbon or activated charcoal filters constitute small pieces of carbon in powdered blocks or granular form, specially treated with oxygen, to open the pores of carbon atoms. This aids in increasing the carbon surface area and making it porous, thereby augmenting its ability to absorb airborne particles. These filters are used for absorbing gases and odors from cooking, mold, chemicals, pets, and smoke.

The ionic filters segment is likely to expand at a CAGR of 8.3% over the forecast period. Ionic filters are not required to be replaced frequently, thereby increasing their penetration in the market. However, the generation of ionized air along with ozone during the purification process is responsible for causing respiratory issues, such as asthma, which, in turn, is expected to limit the technology application.

Other air purification technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. Photocatalytic oxidation technology exhibits the ability to convert fine particles up to 0.1 micron and toxic gases to other safer compounds. This technology destroys volatile organic compounds (VOCs), microbes, and chemically active compounds (CACs).

Application Insights

The commercial application segment led the market and accounted for a 54.4% share of the global revenue in 2020. Commercial applications of air purifiers include hospitals, offices, hotels, educational centers, movie theaters, shopping malls, conference centers, and other recreational facilities. Air purifiers with activated carbon and HEPA are used in hotels and restaurants for removing airborne particulates, smoke, and odor from the air, thereby improving the air quality in the establishments.

Air purifiers are used in dental and medical laboratories, veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals to remove allergens, airborne pathogens, and odor from the air and maintain indoor air quality for patients as well as employees working in these facilities. The ability of air purifiers to limit the spread of infectious diseases has resulted in its augmenting demand during the COVID-19 pandemic in various healthcare facilities globally.

Global air purifiers market share, by application, 2020 (%)

The industrial application segment is likely to expand at a CAGR of 5.7% over the forecast period. Air purifiers are used in several industries, including food and beverage, printing, power plants, chemical, petrochemical, and manufacturing. Air purifiers help eliminate weld smoke, asbestos, construction dust, and other particles that are harmful to employees and have an adverse impact on the environment if untreated.

Air purifiers are used in households for removing pollutants from indoor air. Rising awareness pertaining to the risk of VOCs, smoke particles, and other particulate matter to human health has boosted the adoption of air purifiers in residential applications. In addition, the containment measures to limit the spread of COVID-19 have resulted in people staying at home. This, in turn, has boosted the demand for air purifiers in residential applications.

Regional Insights

Asia Pacific dominated the market and accounted for a 41.6% share of the global revenue in 2020. This is attributed to several factors including rapid urbanization and industrialization, along with a growing population with increased disposable income. Moreover, rising smog and air pollution cases, especially in countries such as India and China, are expected to increase the adoption of air purifiers, thereby complementing the regional market growth.

The growing urbanization, political policies, and increasing industrialization are some of the factors that have affected the ecological balance and deteriorated the quality of air in South Korea. Rising awareness about health hazards and diseases caused due to exposure to harmful particulates at workplaces or homes is anticipated to positively impact the market growth in the country.

The North American market is anticipated to expand at a CAGR of 8.8% over the forecast period. Air quality policies such as establishing national ambient air quality standards by the U.S. EPA, the U.S. Clean Air Act, and comprehensive strategies for emission reduction by Environment Canada are expected to offer new opportunities for air purifier manufacturers.

The growing installation of comprehensive ambient air quality monitoring systems, coupled with the development and implementation of regulatory actions and organizing air quality management programs to create awareness among people, is expected to surge the demand for air purifiers in Mexico over the coming years.

Key Companies & Market Share Insights

The market is highly competitive due to the presence of both multinational and regional or local manufacturers. Companies in the market offer a wide range of air purifiers sold through various channels, including e-commerce websites, company-operated websites, retailers and their websites, and distributors.

Market participants compete based on several parameters, such as product performance, quality, technical competence, price, and corporate reputation. New product launches, licensing agreements, distribution network expansion, technological investments, and mergers & acquisitions are some of the key strategies adopted by the companies to strengthen their market position and gain a greater market share. Some prominent players in the global air purifier market include:

  • Honeywell International, Inc.

  • IQAir

  • Royal Philips NV

  • Unilever PLC

  • Sharp Electronics Corporation

  • Samsung Electronics Co., Ltd.

  • LG Electronics

  • Panasonic Corporation

  • Whirlpool Corporation

  • Dyson

  • Carrier

Air Purifier Market Report Scope

Report Attribute

Details

Market size value in 2021

USD 12.26 billion

Revenue forecast in 2028

USD 22.80 billion

Growth Rate

CAGR of 10.0% from 2021 to 2028

Base year for estimation

2020

Historical data

2017 – 2019

Forecast period

2021 – 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country Scope

U.S.; Canada; Mexico; Germany; France; U.K.; China; Japan; South Korea; Singapore; Malaysia; Brazil; Saudi Arabia

Key companies profiled

IQAir; Honeywell International, Inc.; LG Electronics, Inc.; Unilever PLC; Koninklijke Philips N.V.; Panasonic Corporation; Hamilton Beach Brands, Inc.; Whirlpool Corporation; Carrier; Camfil; Sharp Electronics Corporation; COWAY Co., Ltd.; Samsung Electronics Co., Ltd.; Dyson; Molekule

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global air purifier market report on the basis of technology, application, and region:

  • Technology Outlook (Revenue, USD Million, 2017 – 2028)

  • Application Outlook (Revenue, USD Million, 2017 – 2028)

    • Commercial

    • Residential

    • Industrial

  • Regional Outlook (Revenue, USD Million, 2017 – 2028)

    • North America

    • Europe

    • Asia Pacific

      • China

      • Japan

      • South Korea

      • Singapore

      • Malaysia

    • Central & South America

    • Middle East & Africa

Frequently Asked Questions About This Report